Lake Bridge Park

Brand identity and logo design for a park in Portugal.

Lake Bridge Park Visual Identity - Marketing Orchestra
Lake Bridge Park Visual Identity - Marketing Orchestra

About the project

Lake Bridge Park is a large green space – oasis, created for Coimbra‘s (Portugal) citizens and tourists to relax and hide from the concrete walls. Lake Bridge Park has a uniqueness – most of its territory is covered with lakes, so there are more than 20 different bridges.

When people visit the park, they can talk with the nature, relax and concentrate on good thoughts. Fresh air is all you need for a good mood.

Apart from the lakes and greenery, there are places for outdoor activities: bicycle, roller skates, scooters and boats for rent, playgrounds, cafés, arbors, a stage for concerts and an open-air cinema.

We created a visual identity for the park as part of our own vision. 

Visual Identity

Lake Bridge Park is an oasis in the middle of a busy city life. Logo, typography, colors, graphics and photos are the main elements of identity. Working together, they create warm and positive feelings about for brand.

You can notice a light playfulness in all the visual elements. You can also feel comforted by the photos and color elements.

Knowing that in the park there are more than 20 different bridges that connect all lakes, the primary idea for visual identity was connection of nature with people – just like a bridge.

The logo

Lake Bridge Park logo consist of symbols and text.

The symbol is made to look like a bridge. It symbolizes a connection between people and nature. The symbol is divided into different segments that show variety of bridges and symbolize a lot of different activities in the park.

Selected font shows a light playfulness and openness because of specific letters: a, k, i and g.

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