Gheeronimo occupies a clear position in the Lithuanian food market. As the first brand in the country dedicated to clarified ghee butter and natural oil products, it introduces a category that many shoppers are still discovering. In a new category, packaging carries a lot of the work: it has to attract attention, tell customers what the product is, and distinguish one product from another.
The first project was a redesign of Gheeronimo’s existing labels. The brief was to make them bolder and more visually appealing, and to differentiate each product by colour. A clear colour system lets customers recognise and tell apart products within the range, and gives the brand a stronger presence when several products sit side by side. The tri-fold brochure was updated to match the new label direction, and a set of stickers was created as part of the same redesign.
The second project extended the brand into dressings. Gheeronimo dressings are naturally aged white wine vinegars, available in 2 flavours. The yellow dressing combines pineapple and jalapeño for a balance of sweetness, acidity, and gentle spice. The pink dressing combines raspberries, ginger, and cinnamon for a soft, fruity flavour with a light spice.
The label design translates these flavour profiles into visual language. Light, soft colour transitions flow across each label, with a subtle grain texture that gives the design a natural, tactile quality. The colours communicate the mood and intensity of each dressing’s ingredients, so the label conveys the sensory experience of the flavour as well as the product information. A playful, characterful typeface adds liveliness and lightness while keeping the identity modern and warm.
The project was delivered by Marketing Orchestra design lead Victoria Ivanova, with an AI-generated scene background created by Zlata Riabova.
