Eco Trip had outgrown its existing brand. As a transport and logistics company operating across multiple European markets and expanding its reach into Scandinavia, the business needed a visual identity that could keep pace with its growth: one that felt modern and confident, rather than dated and inconsistent.
The brief for the redesign was clear in its direction: simplify, modernise, and make bolder. The existing visual elements needed to be replaced with a system that felt fresher and more contemporary, without losing the qualities of trustworthiness and reliability that are fundamental to any credible logistics brand. The added challenge was striking the right balance between professionalism and approachability, positioning Eco Trip as a company that is serious about quality but not cold or corporate in character.
The logo redesign anchors the new identity. A bold, condensed typeface was selected to communicate reliability and strength immediately, the visual qualities a client needs to feel when choosing a transport partner. The design introduces 2 considered details that add personality without undermining credibility: a stylised road integrated into the letter “I,” referencing Eco Trip’s core business in a way that is clever rather than literal, and a dynamic leg on the letter “R” that brings a sense of movement and energy to the mark. Together these details give the logo a friendly, approachable character that differentiates Eco Trip from the more generic visual language common in the logistics sector.
The updated colour palette moves toward more vibrant tones, chosen to evoke freshness and energy while reinforcing the brand’s positive, forward-moving personality. Typography was developed as a 2-level system: Archivo Condensed, complementing the logo’s style, handles titles with a combination of uppercase and lowercase letters in contrasting weights for visual impact; Work Sans handles subtitles and body copy, ensuring readability and consistency across all formats.
Visual elements were developed to complete the system. A spot gradient with a subtle grain effect introduces depth and contemporary texture to brand materials. Photography is paired with large white icon overlays, creating a clean, balanced aesthetic that works across both digital and print applications.
Social media templates were built within the same visual language, giving Eco Trip a consistent, professional toolkit for digital communications that maintains the redesigned identity’s quality and energy across every post.
