Brand archetypes can bring your brand to life and connect with your audience in an instant. What are these 12 archetypes and how to use them?

If a picture says 1,000 words, it can be 1,000 different words to each person, unless the purpose in your designs guides the conversation.

As they say: beauty is in the eye of a beholder. As designers, we are often asked to create something that is beautiful. With numerous personal preferences, what can make a design objectively beautiful?